E-commerce in Vietnam: Fueling Demand for Skilled Human Resources

E-commerce in Vietnam has been growing fast. This has intensified the demand for high-quality human resources.

Candidates want to work for brands that prioritize omnichannel commerce and that value the customer experience. They also prefer marketplaces like Tiki, Sendo, Shopee, and Dienmayxanh that are local and independent.

Industries such as information technology, e-commerce, software development, data analytics, renewable energy, and healthcare are experiencing significant growth and offer excellent job opportunities.


In Vietnam, e-commerce is a leading sector with a growing number of business-to-consumer (B2C) sales and a large youth cohort. It is expected to continue its growth over the next few years. The sector will likely attract more foreign investors as the country continues to improve its logistical infrastructure.

Social commerce is another booming area for e-commerce in Vietnam. Young consumers are pushing the boundaries of online shopping and exploring new ways to purchase products. This trend is reflected in the success of Vietnam’s leading e-commerce marketplaces, including Tiki, Lazada, Shopee, Dienmayxanh, and Sendo.

The rapid development of e-commerce in Vietnam is attributed to its strong fundamentals, including the availability of a talented workforce, a robust digital infrastructure, and a stable economy. It also benefits from a low inflation rate, a burgeoning middle class, and high disposable incomes. Despite a global recession, Vietnam’s e-commerce sector looks well positioned to ride out the storm. This will be particularly true for social commerce, which is more resilient to economic fluctuations than traditional e-commerce.


In the country’s growing economy, there is strong competition for high-quality talent. As a result, recruitment agencies in vietnam are seeking creative recruitment strategies to attract and retain candidates with desired skills. They are also focusing on developing employee engagement and development programs. These efforts are helping to address the skills gap that is a major obstacle to attracting FDI in Vietnam.

Despite the challenges, the e-commerce sector in Vietnam is one of the fastest-growing markets in Asia. It is largely driven by the country’s young population, rising middle class, and advanced Internet infrastructure. The market is also supported by the government’s e-commerce development plan and increasing Internet penetration.

recruitment agencies


In Vietnam, there are many ways to find candidates with the right skills. However, the approach is different from that of a developed country. Recruiting in Vietnam requires specialization and understanding of the local market.

This is a growing market with huge potential. With a large population, a developing middle class, and a high youth demographic, e-commerce is poised to become a vital part of the Vietnamese economy.

E commerce recruitment is essential for any company that wants to be successful in the market. By partnering with Monroe Vietnam, companies can get the support they need to identify and recruit the best talent for their business needs. Our recruiting consultants have the knowledge and experience to help your company reach its full potential. We take a personalized approach to recruitment for every project, ensuring that the candidate is well prepared for their new role. Contact us today to learn more about our services. We look forward to working with you!

E commerce Recruitment in Vietnam

In Vietnam, e-commerce has been growing rapidly and is expected to surge even faster in two or three years. This growth has opened up a gap between supply and demand of human resources in the industry. According to the VECOM report, over 40 percent of businesses had difficulty finding employees specialized in e-commerce last year. The situation is especially acute in industries such as arts-entertainment and information-communications.

Those working in these fields must be tech-savvy and comfortable with using foreign-designed software applications. They should also be familiar with social media platforms, such as TikTok and Facebook, that dominate the Vietnamese market.

Local companies are also focusing on building an online presence and promoting their products through digital channels. They have been introducing mobile payments and online banking systems to attract consumers. However, cash-on-delivery payment options still remain popular among Vietnamese buyers. This is likely due to the fact that many consumers are wary of scams and frauds and prefer to buy products in person before paying for them online.